my work
I collaborate with innovative brands to deliver digital experiences of surprising resonance. Browse projects showcasing my talent for translating confusion into strategy and impossible deadlines into meaningful results.
I navigate digital design, arranging pixels to forge authentic connections between brands and their bewildered audiences. Armed with UX expertise, branding know-how, and creative strategy, I transform vague visions into purposeful solutions.
I collaborate with innovative brands to deliver digital experiences of surprising resonance. Browse projects showcasing my talent for translating confusion into strategy and impossible deadlines into meaningful results.
Navigate Sam's Club's marketing universe, crafting creative strategies across multiple dimensions (channels). Forge alliances with cross-functional teams to deliver solutions that maintain brand consistency despite the chaos. Translate stakeholder business jargon into remarkable creative output. Cultivate an inclusive atmosphere where team members create outstanding work without existential dread. Defend brand consistency while simultaneously encouraging the seemingly contradictory pursuit of innovation.
Piloted creative spaceships for retail giants Walmart, CVS, and Sam's Club, somehow not crashing into any moons. Herded 3-7 creative professionals across multiple accounts with minimal casualties. Crafted presentation decks so persuasive they extracted business opportunities from the most reluctant of clients. Engineered QA processes that shortened revision cycles from infinite to merely several. Constructed interactive brand pages that users actually wanted to engage with—a statistical improbability. Delivered enlightenment on design standards to the uninitiated. Voluntarily relocated to Bentonville—a decision of questionable wisdom—to establish dedicated creative support for Sam's Club.
Captained the creative vessel of a fledgling agency, juggling client expectations and project execution with remarkable dexterity. Conjured graphic mockups while simultaneously taming front-end code—a rare combination typically requiring two entirely different brain hemispheres. Assembled and directed a ragtag band of contract designers, distributing resources with the precision of someone who clearly wasn't making it up as they went along.
Orchestrated artistic visions for Walmart.com's new business ventures while navigating the digital equivalent of a department store. Commanded a squadron of designers creating display media so impactful it occasionally startled unwary internet browsers. Engineered designs with chameleon-like adaptability across platforms, ensuring users enjoyed their experience regardless of which digital device they happened to be staring at.